I'm loving this series of adverts from leading Australian-based surf label, Insight.
The brief was that the photographs had come aim to encompass all that is surf, skate, street, art, music, fashion, and popular culture. The images featured here were taken from two of Insight's latest surf campaigns called “Good Morning Pluto†and “Dopamineâ€.
The photographer on the project was Dustin Humphrey.
Here are some more underwater photoshoots:
Implications - With so many technologically advanced products coming out each day, the desire to be closer to nature emerges as well. Consumers are looking for products that bring an organic element to their lives. Companies could add natural aspects into their items to appeal to customers who want to be more integrated with the Earth.
Underwater Advertising
Cool Insight Surf Campaign
Trend Themes
1. Organic Integration - Companies could add natural aspects into their items to appeal to customers who want to be more integrated with the Earth.
2. Technological Advancements - With so many technologically advanced products coming out each day, companies have opportunities to develop innovative and cutting-edge solutions.
3. Nature-inspired Marketing - As the desire to be closer to nature grows, there is a potential for businesses to create marketing campaigns that focus on nature-inspired themes and imagery.
Industry Implications
1. Fashion - Fashion brands can explore adding organic elements and nature-inspired designs to their collections to meet the growing demand.
2. Technology - The technology industry has an opportunity to develop products that seamlessly integrate with nature and enhance the overall user experience.
3. Advertising - Advertising agencies can create nature-inspired campaigns, leveraging the appeal of being close to nature to capture consumer attention and drive engagement.