Contemporary streetwear label Psychic Hearts launched a Spring/Summer 2018 collection, consisting of underground fashion pieces and graphic-inspired silhouettes. The lookbook communicates a heavy grunge vibe, highlighting the depth and grittiness of youth street culture.
The 2018 capsule consists of relaxed printed hoodies and tees that are not only easy to throw on and style, but also possess a certain type of character that makes them special. The Psychic Hearts branding is incorporated alongside the detailed and retro graphics. The illustrations that decorate the underground fashion, reference cinematic cultural and anime. One, for example, is inspired by the cult classic film 'Interview with the Vampire.'
The Psychic Hearts' underground fashion is presented in a youthful and flowery editorial that accentuates the intended grittiness, contained in the image of the models.
Photo Credits: Eric Daniel
Graphic-Heavy Grunge Fashion
Psychic Heart's 2018 Line is a Staple of Underground Fashion
Trend Themes
1. Graphic-heavy Grunge Fashion - Opportunity to create bold and edgy fashion pieces with intricate graphics for the underground fashion market.
2. Youth Street Culture - Opportunity to tap into the youth street culture market by designing trendy and authentic clothing styles that resonate with this demographic.
3. Retro Graphics - Opportunity to incorporate retro graphics into fashion designs, drawing inspiration from cinematic culture and anime.
Industry Implications
1. Streetwear - Opportunity for streetwear brands to create unique and character-filled designs that appeal to the underground fashion scene.
2. Fashion Retail - Opportunity for fashion retailers to curate collections that cater to the youth street culture, offering graphic-heavy and grunge-inspired fashion pieces.
3. Graphic Design - Opportunity for graphic designers to collaborate with fashion brands and create retro-inspired graphics for clothing and accessories.