I'm a little on the fence about what to think about the Undercoverism SS10 backpack. First of all, I understand that it's for a male and therefore not targeted to me, but the reason I'm on the fence is because I do like it.
Clearly masculine, the Undercoverism SS10 Backpack looks super durable, and that's what I appreciate most about it. Its rugged look also suits the whole military/grunge look that is becoming more popular even as I write--for both guys and girls.
Tarp-Like Tech Packs
The Undercoverism SS10 Backpack is Durably Chic
Trend Themes
1. Durably Chic Backpacks - Opportunity to disrupt the backpack industry by creating products that are both fashionable and sturdy for consumers seeking both durability and style.
2. Military/grudge Inspired Fashion - Opportunity to disrupt the fashion industry by creating designs that blend military and grunge aesthetics, appealing to those seeking a rugged and edgy look.
3. Gender-neutral Backpacks - Opportunity to disrupt the gendered retail industry by creating backpacks that are not targeted to a specific gender, appealing to a wider customer base seeking products that aren't limited by stereotypes.
Industry Implications
1. Backpack Industry - Opportunity to disrupt the backpack industry by creating products that are both fashionable and sturdy for consumers seeking both durability and style.
2. Fashion Industry - Opportunity to disrupt the fashion industry by creating designs that blend military and grunge aesthetics, appealing to those seeking a rugged and edgy look.
3. Retail Industry - Opportunity to disrupt the gendered retail industry by creating backpacks that are not targeted to a specific gender, appealing to a wider customer base seeking products that aren't limited by stereotypes.