Swedish beauty brand, Under Your Skin, renowned for its sustainable and innovative skincare and haircare products, has marked its U.S. debut on September 27th. Originating from Stockholm, a hub for sustainable practices, the brand was founded by the dynamic mother-daughter duo, Lovisa and Christina. The brand's unique formulations, featuring ingredients like capilia longa, upcycled apple seed oil, and milk thistle stem-cell extract, set it apart in the U.S. beauty market. Committed to purity and sustainability, Under Your Skin surpasses both EU and FDA standards, ensuring only the finest ingredients for consumers.
The brand's U.S. launch includes the Detox Shampoo & Conditioner, enriched with milk thistle stem-cell extract, priced at $58 for the kit. The Hair Growth Bundle, featuring the groundbreaking Capilia Longa extract, is available at $72. Additionally, the Body Treatment Oil and Scrub, both boasting the hero ingredient of upcycled apple seed oil, are priced at $30 and $26, respectively.
Swedish Skincare American Expansions
Under Your Skin is a Sustainable Swedish Beauty Brand
Trend Themes
1. Sustainable Beauty Products - The rise of sustainable beauty brands like Under Your Skin offers disruptive innovation opportunities for the cosmetics industry.
2. Innovative Skincare Formulations - Under Your Skin's unique skincare formulations featuring ingredients like capilia longa and milk thistle stem-cell extract present disruptive innovation opportunities for the skincare industry.
3. Upcycled Ingredients in Personal Care Products - The use of upcycled apple seed oil in products like Under Your Skin's Body Treatment Oil and Scrub presents disruptive innovation opportunities for the personal care industry.
Industry Implications
1. Cosmetics Industry - Under Your Skin's sustainable beauty products present disruptive innovation opportunities for the cosmetics industry.
2. Skincare Industry - Under Your Skin's innovative skincare formulations offer disruptive innovation opportunities for the skincare industry.
3. Personal Care Industry - The use of upcycled ingredients in personal care products like Under Your Skin's offerings provides disruptive innovation opportunities for the industry.