Dog Haus’ culinary team recently joined forces with renowned TV and YouTube personality Sam Zien --aka "Sam the Cooking Guy" -- to create a new, one-of-a-kind burger, The Uncle Morty. The new menu item is characterized by its all-beef patty, white American cheese, mustard-grilled pastrami complimented by dill pickles, caramelized onions and garlic aioli, all perfectly stacked in between grilled King’s Hawaiian Rolls.
This limited-time item is available nationwide at Dog Haus from Aug. 1 through Sept. 30. In addition, Dog Haus will donate $1 to its national charity partner, No Kid Hungry, for every purchase of The Uncle Morty.
"Collaborating with the Würst culinary team is always fun and always ends up with something crazy good, and The Uncle Morty is no exception!" Zien said. A ‘funcle’ always does something a little unexpected that makes everything better – just like the pastrami in The Uncle Morty. We can’t wait for Dog Haus fans to get a taste of this delicious burger while giving back to No Kid Hungry!"
Chef-Themed Burger Launches
Dog Haus Debuts New Uncle Morty to One-of-a-Kind Haus Burger Lineup
Trend Themes
1. Limited-time-offers - The success of The Uncle Morty limited-time item demonstrates the value of unique, special-offer promotions for businesses to drive sales.
2. Charitable-marketing - Partnering with a charity for a promotion like Dog Haus did with No Kid Hungry can create a positive consumer image and increase brand loyalty.
3. Celebrity-collaborations - Co-creating a unique product with a celebrity like Sam Zien brings attention to a brand and can revitalize consumer interest in an established product line.
Industry Implications
1. Fast-food - The Uncle Morty launch demonstrates how fast-food chains continue to utilize creative menu items and unique marketing stunts to attract new customers in a crowded industry.
2. Charity - Dog Haus' successful partnership with No Kid Hungry highlights the importance of cause marketing in the non-profit sector and the potential for mutually beneficial partnerships with for-profit businesses.
3. Celebrity-branding - More brands may seek out collaborations with popular personalities like Sam Zien to tap into their fanbase and create buzz around new products.