Uncle Matt's Organic introduces the 'Superfruit Punch,' a new juice beverage with dark sweet cherries, blueberries, and black elderberry. The new product contains only 45 calories per 8 oz. serving and has no cane sugar, preservatives, or artificial flavoring.
"We are thrilled with our newest better-for-you boosted beverage, Uncle Matt’s Organic® Superfruit Punch," said Susan McLean, VP of Marketing and Innovation at Uncle Matt’s Organic®. "With 100% Vitamin C from the acerola cherry plus polyphenols and flavonoids from the cherries, blueberries and elderberries, this antioxidant-rich beverage is a great way to increase your intake of essential nutrients and quench your thirst at the same time."
'Superfruit Punch' arrives in a 52 oz. bottle and will be sold at Sprouts, Whole Foods, and on the brand's DTC website.
Berry-Packed Organic Juices
Uncle Matt's Organic Debuts a New Functional Superfruit Punch
Trend Themes
1. Functional Superfruit Punch - Opportunity for creating innovative functional beverages that combine various superfruits for added health benefits.
2. Better-for-you Boosted Beverage - Growing demand for healthier beverage options that are low in calories, sugar, and artificial ingredients.
3. Antioxidant-rich Drinks - Increasing market for beverages rich in antioxidants that promote overall health and well-being.
Industry Implications
1. Organic Beverage Industry - Uncle Matt's Organic® leading the way in the organic beverage industry with their new functional Superfruit Punch.
2. Functional Beverage Industry - Opportunity for other functional beverage companies to create innovative products that offer specific health benefits.
3. Retail Industry - Sprouts, Whole Foods, and online sales on Uncle Matt's Organic® DTC website provide sales opportunities for retailers in the organic beverage market.