Great Lakes Brewing Company, a venerable Ohio-based craft brewery that happens to be marking its 35th anniversary in 2023, has launched 'Sunsail Hard Tea,' a delicious new hard tea that is being offered in two delicious varieties.
The new release includes the regular 'Sunsail Hard Tea' infused with lemon and the 'SunSail Peach Hard Tea,' both of which are available in six-packs of 12-ounce cans. Despite their differing flavor profiles, both of these hard teas come in at exactly five percent ABV and contain only 3.4 grams of sugar per can. Elsewhere the two hard teas are not carbonated and offer the mouthfeel and satisfaction of genuine tea.
"Our goal is always to make the most delicious and consistently crafted beverages, and SunSail is no exception.," explained Steven Pauwels, chief operating officer at Great Lakes Brewing, about the move to expand beyond the beers that Great Lakes Brewing is so renowned for. "It took several months of development to craft this very drinkable and flavorful tea."
Uncarbonated Hard Teas
These Hard Teas Are Available In Delicious Lemon and Peach Varieties
Trend Themes
1. Hard Tea Trend - As consumers demand more low-sugar and low-alcohol beverage options, there is a trend towards the creation of hard tea beverages like 'Sunsail Hard Tea' that offer a satisfying, non-carbonated alternative to traditional beer and wine.
2. Flavored Hard Tea Trend - With the release of 'Sunsail Hard Tea' in both lemon and peach flavors, there is a trend towards offering consumers a wide variety of flavored hard tea options that cater to different taste preferences.
3. Craft Hard Tea Trend - As craft breweries and other beverage companies seek to diversify their offerings, there is a trend towards creating high-quality and unique hard tea products that stand out in a crowded market, such as Great Lakes Brewing Company's 'Sunsail Hard Tea.'
Industry Implications
1. Alcoholic Beverage Industry - As 'Sunsail Hard Tea' demonstrates, there is an opportunity for innovation and growth in the alcoholic beverage industry by developing low-sugar, low-alcohol, and non-carbonated beverage options that appeal to health-conscious customers.
2. Craft Beer Industry - Breweries like Great Lakes Brewing Company are shaking up the craft beer industry by expanding their product lines and branching out into hard tea, creating new opportunities for growth and diversification.
3. Ready-to-drink Beverage Industry - With the rise of 'Sunsail Hard Tea' and other ready-to-drink non-alcoholic tea beverages, there is a growing opportunity for companies to tap into the market for pre-mixed tea drinks and offer unique and high-quality alcoholic tea options.