Umit Benan is determined to put Turkey on the fashion map. After all, his homeland is the inspiration behind his SS '11 collection. Istanbul's ultra-relaxed coffee shops and sartorial attitude take on new life in Umit Benan's collection of baggy trousers and double-breasted jackets.
Benan's SS '11 collection is very Old World, but at the same time has a modern point of view. The pieces were anchored by chocolates, navy blues and earth-inspired hues that, without a doubt, added to its Turkish charm.
Turkey-Inspired Menswear
Umit Benan's SS '11 Collection is Inspired by His Homeland
Trend Themes
1. Turkish-inspired Menswear - The trend of incorporating Turkish influences into menswear designs provides an opportunity for innovative fashion brands to offer unique and culturally-rich clothing options.
2. Relaxed Sartorial Attitude - The trend of embracing relaxed and comfortable sartorial attitudes in fashion opens up opportunities for brands to create stylish yet comfortable clothing that effortlessly combines fashion and function.
3. Modernizing Old World Aesthetics - The trend of modernizing traditional Old World aesthetics in fashion presents an opportunity for brands to create innovative designs that blend historical references with contemporary elements.
Industry Implications
1. Fashion - The fashion industry can embrace the trend of Turkish-inspired menswear by incorporating elements of Turkish culture and design into their collections.
2. Retail - The retail industry can capitalize on the trend of relaxed sartorial attitudes by offering comfortable yet stylish clothing options that cater to consumers seeking both fashion and comfort.
3. Textiles - The textiles industry can benefit from the trend of modernizing old world aesthetics by creating fabrics and materials that mimic traditional designs while incorporating modern technological advancements.