Most menstruation products are created and marketed as feminine hygiene products that cater only to cisgender women but a number of brands like UltuCup are now creating gender-neutral period products that favor a more inclusive approach. The UltuCup Menstrual Cup is an eco-friendly, reusable silicone cup that's available for people of all ages, shapes and experience levels, and is offered in three sizes: Model 1, Model 2 and the Mini cup.
While most menstrual cups on the market offer similar design features, this one is specifically branded to speak to not just cisgender women but also non-binary individuals and transgender men with menstrual cycles. Notably, the cup is colorless and the brand avoids the use of language that leaves out various consumer groups.
Gender-Neutral Menstrual Cups
UltuCup Creates Inclusive Products for Non-Binary People & Trans Men
Trend Themes
1. Inclusive Menstrual Products - Creating menstrual products that cater to individuals beyond cisgender women presents an opportunity for increased inclusivity and market growth.
2. Gender-neutral Design - Introducing gender-neutral design elements in traditionally gendered products can open up new markets and attract a wider consumer base.
3. Environmentally-friendly Menstruation - Creating reusable menstrual products such as menstrual cups reduces waste and presents a sustainable alternative to traditional single-use products.
Industry Implications
1. Personal Care - Inclusive and environmentally-friendly menstrual products can disrupt the personal care industry by appealing to a wider consumer base and promoting sustainable practices.
2. LGBTQ+ Market - Designing gender-neutral menstrual products caters to a growing market segment and promotes inclusivity within the LGBTQ+ community.
3. Eco-friendly Manufacturing - The production and marketing of environmentally-friendly menstrual products presents an opportunity for companies to become leaders in sustainability within the manufacturing industry.