Meister is creating 10 new color options for the 'Ultra Slim' watch in its ‘Winter 2019’ collection. Additionally, each of the new color options will be restricted to only 50 makes. Meister’s Ultra Slim watches are currently available from the company's website for a $150 price point.
The watches take design inspiration from the company’s Ambassador watch, and the Ultra Slim model features a case that was reduced to 8.6mm. It is also available with either a stainless steel or leather band strap and Roman numerals as hour markers. The watch was also designed to have water-resistant properties.
Overall, the new Ultra Slim watches have a clean minimalistic aesthetic and the new colors offer consumers more options.
Expanded Limited-Edition Watches
Meister Created 10 New Color Options for Its Ultra Slim Watches
Trend Themes
1. Limited-edition Meister Watches - Meister's restricted 50 timepiece winter collection offers consumers exclusive and unique designs.
2. Ultra Slim Watch Design - Design innovations have created a watch with a thin 8.6mm case and water-resistant properties.
3. Customizable Watch Colors - Greater color options offer potential for a new level of watch personalization.
Industry Implications
1. Fashion and Accessories - Meister's new watches target fashion-forward consumers with an interest in unique and exclusive products.
2. Luxury Goods - Limited production and unique design aspects embody luxury values in the watch market.
3. E-commerce - The availability of Meister's Ultra Slim watches on their website allows for innovative customer personalization and customization opportunities.