Olay has expanded its skincare offerings with a range of new products, including the Ultimate Hydration Essences, which are now available at major retailers like Shoppers, Rexall, and Walmart.
The face mists are offered in two variations, one that's 'Energizing' and features key ingredients like vitamin C and bergamot extract, as well as a 'Calming' option that includes aloe leaf and chamomile. Both of the mists can be used throughout the day to provide a refresh, or can be used to set makeup so that powders and other products are made to look more natural.
In addition to these benefits, the Ultimate Hydration Essences provide a 60% boost in hydration to prevent skin from drying out, while the vitamin B3 complex that's also included works to strengthen the skin barrier over time.
Glow-Boosting Face Mists
Olay's Ultimate Hydration Essence is Available in Two Formulas
Trend Themes
1. Hydration-boosting Skincare - There is an opportunity to develop innovative skincare products that provide a significant boost in hydration to prevent skin from drying out.
2. Multipurpose Face Mists - There is potential for the development of versatile face mists that can be used throughout the day for refreshment or as a makeup setting spray.
3. Natural Ingredient Skincare - There is an emerging market for skincare products that utilize natural ingredients like vitamin C, bergamot extract, aloe leaf, and chamomile for their beneficial properties.
Industry Implications
1. Skincare - The skincare industry has an opportunity to innovate by developing products that offer significant hydration benefits and incorporate natural ingredients.
2. Cosmetics - The cosmetics industry can explore the creation of multipurpose face mists that serve as both a refreshing mist and a makeup setting spray.
3. Health and Beauty Retail - Health and beauty retailers can capitalize on the demand for hydration-boosting skincare products by stocking items like Olay's Ultimate Hydration Essences.