While the majority of North American consumers have the storage space and data capacity to handle a relatively high-usage app like Uber, the company's new lightweight alternative, Uber Lite, is designed for a different market. The app both saves space on users' smartphones and works in areas with limited data coverage, making it ideal for Uber's presence in India (where Uber Lite is being marketed).
With a download size of just five megabytes, Uber Lite takes up less space than three selfies. It's designed to install on virtually any smartphone that runs on Android, and it works in 2G networks by limiting the updates users receive to the bare essentials. That combination of qualities makes it perfect for the Indian market, in which Uber is an important player in the transportation space.
Lightweight Rideshare Apps
'Uber Lite' is Data-Conservative and Only Five Megabytes
Trend Themes
1. Lightweight Rideshare Apps - Disruptive innovation opportunity: Developing lightweight rideshare apps that save space on smartphones and work in areas with limited data coverage.
2. Data-conservative Apps - Disruptive innovation opportunity: Creating apps that conserve data usage and require minimal storage space, catering to markets with limited data coverage.
3. Low-size App Downloads - Disruptive innovation opportunity: Offering low-size app downloads that cater to users with limited storage space on their smartphones.
Industry Implications
1. Rideshare - Disruptive innovation opportunity: Developing lightweight rideshare solutions that are compatible with low-capacity smartphones and limited data coverage.
2. Mobile App Development - Disruptive innovation opportunity: Creating data-conservative apps that conserve data usage and require minimal storage space on smartphones.
3. Telecommunications - Disruptive innovation opportunity: Enhancing telecommunications infrastructure to facilitate reliable data connectivity in areas with limited data coverage.