French skincare label Typology has expanded its portfolio of minimalist-approved products to now include body care with the introduction of two natural deodorants. Typology’s natural deodorant works to regulate body temperature instead of eliminating unpleasant smells, a feature that many deodorants in the market currently have.
The deodorants are formulated with ingredients that target odor-causing bacteria and absorb moisture, eliminating any body odor that may occur throughout the day. Typology’s new body care offerings arrive in two scents: ‘Bergamot Green Mandarin’ and ‘Rose Vanilla,’ and do not contain any harmful ingredients like aluminum salts, talc, or alcohol.
Typology’s natural deodorants can be purchased on the brand’s website. Currently, the products retail for $19 USD each.
French Natural Deodorants
Typology Introduces Two Natural Deodorants to Its Body Care Collection
Trend Themes
1. Natural Deodorants - As consumers continue to prioritize natural products and seek sustainable options, there is potential for more companies to create natural deodorant lines that cater to different scent preferences and promote eco-friendly packaging.
2. Body Care - As companies expand their skincare offerings from face to body, there is an opportunity for them to create multi-functional products with natural and sustainable ingredients.
3. Minimalist-approved Products - As consumers continue to prioritize minimalism in their skincare and household routine, there is potential for companies to create more multi-functional natural products that eliminate the need for multiple items in a daily routine.
Industry Implications
1. Personal Care - Companies in the personal care industry have an opportunity to create natural and sustainable deodorant options that cater to different scent preferences and promote eco-friendly packaging.
2. Skincare - As body care becomes a growing segment in the skincare industry, companies have an opportunity to expand their skincare lines to include multi-functional, natural, and sustainable options.
3. E-commerce - As more consumers are shopping online for personal care products, there is an opportunity for e-commerce companies to curate and offer natural, sustainable, and multi-functional product lines.