The Dana Scruggs-directed 'Hi I'm Tyler' film focuses on the buzzing career of model Tyler Riggs. Riggs is a Florida native who has appeared in spreads for GQ Style Russia, Wonderland Magazine and Vogue China Men.
Riggs' rugged yet dainty looks and noted interpersonal skills have led to his appearances within the runway shows of Robert Geller, Givenchy and Alexander McQueen. NEXT Models' interest in this video-based profile follows up on his many successes.
The gritty metal fence background is all that is needed to highlight the features of Riggs. He dances about in a humorous manner, and while there is no dialogue in the production, beauty expert Lindsey Williams alongside Scruggs made the clips quite memorable.
Male Model Profiling Films
The Tyler Riggs Dana Scruggs Video Tracks the Fashion Icon
Trend Themes
1. Model Profiling Videos - The success of 'Hi I'm Tyler', a film profiling male model Tyler Riggs, creates an opportunity for similar short films to be made for other models to attract both modeling and advertising opportunities.
2. Authenticity-focused Content Creation - The Dana Scruggs-directed 'Hi I'm Tyler' film, which features a humorous short dance clip of the model, highlights the importance of visually authentic and relatable content in the fashion industry, creating an opportunity for brands to invest in such content for their advertising campaigns.
3. Redefining Masculinity in Fashion - Tyler Riggs' androgynous appeal and successful modeling career suggest a growing trend of redefining masculinity in the fashion industry, opening opportunities for more non-conforming models and brands to challenge traditional gender norms in fashion.
Industry Implications
1. Fashion Modeling - The success of the 'Hi I'm Tyler' film highlights a growing trend in the fashion modeling industry to feature short films and profile their models, creating an opportunity for agencies to incorporate such content in their marketing strategy to attract more clients and models.
2. Beauty and Skincare - The beauty expert Lindsey Williams' involvement in the Tyler Riggs profiling video opens opportunities for brands to collaborate with models and beauty experts, particularly in creating authentic and relatable content for their products and campaigns.
3. Gender-neutral Fashion - Tyler Riggs' successful modeling career and androgynous appeal suggests an emerging trend in the fashion industry for gender-neutral fashion, creating opportunities for more brands to use non-conforming models in their advertising campaigns and expand their customer base.