Twrl Milk Tea, a renowned plant-based food and beverage company, is thrilled to announce the successful launch of three distinctive milk tea flavors—Hojicha Roasted Green Milk Tea, Taiwan-Style Black Milk Tea, and Ube Milk Tea. These flavors are now available at all 400 Sprouts Farmers Market locations across 23 states.
The inclusion of Twrl's Milk Tea lineup, along with their popular Brown Sugar Boba, marks a significant expansion for retail customers looking to enjoy the delicious flavors of boba at home. Each boba drink is made with pea milk, allowing the brand to achieve 1/8 fewer carbs than oat milk while reducing the water intake required by other milks like almond.
"We are launching into Sprouts Farmers Market and partnering together to lead the change in products available in our fridge and our pantry, offering a genuine connection to culture and community through the joy of shared tea moments. Sprouts’ mission, centered on providing customers with affordable access to natural and healthy items, perfectly complements our commitment to quality products," said Olivia Chen, Co-founder & CMO of Twrl Milk Tea.
Retailer Boba Beverages
Twrl Milk Tea Launches a Trio of Milk Teas at Sprouts Farmers Market
Trend Themes
1. Plant-based Milk Tea - The successful launch of three distinctive milk tea flavors made with pea milk presents disruptive innovation opportunities in the plant-based beverage industry.
2. Home Boba Experience - The inclusion of Twrl's Milk Tea lineup and Brown Sugar Boba in retail expands the market for customers looking to enjoy boba beverages at home, creating opportunities for innovative home boba-making kits.
3. Partnerships for Accessible Health - The collaboration between Twrl Milk Tea and Sprouts Farmers Market offers customers affordable access to natural and healthy products, opening doors for similar partnerships in the health-conscious retail industry.
Industry Implications
1. Plant-based Food - The launch of plant-based milk tea flavors made with pea milk presents opportunities for disruptive innovation in the plant-based food industry.
2. Beverage - The expanding market for home boba experiences creates opportunities for disruptive innovation in the beverage industry, such as customizable boba subscription services.
3. Grocery Retail - The collaboration between Twrl Milk Tea and Sprouts Farmers Market highlights the potential for disruptive innovation in the grocery retail industry, especially in the realm of affordable access to natural and healthy items.