The TWON Fall 2009 offering is absolutely incredible -- the t-shirt promote the unofficial presidents of the 5 boroughs of New York City.
Using rap heroes who busted out of the New York scene and placing them on a money green 'dead-prez' backdrop, the TWON Fall 2009 is representing. The best part is that the individuals chosen as the unofficial presidents are all rappers, from Notorious B.I.G. to Big Pun.
Implications - It doesn't even take a deep knowledge of rap music and culture to appreciate just how badass these t-shirts really are. The TWON Fall 2009 Lineup is the epitome of style, and will undoubtedly have rap fans and fashion enthusiasts lining up to take a peek.
Borough-Rep Fashion
The TWON Fall 2009 Lineup Proves Mo Money is Mo Problems
Trend Themes
1. Rap-inspired Fashion - Opportunity for fashion brands to create merchandise that integrates the influence of rap music and culture.
2. Nostalgic Streetwear - Chance for streetwear brands to tap into the nostalgia of iconic rap figures and create apparel that resonates with fans.
3. Collaborative Apparel - Potential for apparel brands to collaborate with rap artists to create limited edition collections that fuse fashion and music.
Industry Implications
1. Fashion - Fashion brands can explore rap-inspired designs and merchandise to capture the interest of rap fans.
2. Streetwear - Streetwear brands have an opportunity to create nostalgic apparel that pays homage to iconic rap figures.
3. Music - Music artists can collaborate with apparel brands to create unique collections that bridge the gap between fashion and music.