Beiersdorf is applying its 140 years of skincare experience to a new two-step skincare label called O.W.N, (Only What's Needed) which was expressly created to respond to consumers’ growing desire for personalized skincare. Powered by artificial intelligence, the face care label offers simple cleansing and care products for both day and night. The clean, radically transparent self-adapting skincare solutions are simplified into a two-step routine.
O.W.N draws from artificial intelligence so that it can "select the single best unique product offering out of 380,000 formula combinations." To determine the products that are right for their unique skincare needs, consumers can take a scientifically evaluated questionnaire. O.W.N's C.A.R.E.+ strategy and products are shared online as part of a purely digital business model.
Customized Two-Step Skincare
O.W.N Uses AI to Create Personalized Day & Night Face Care Rituals
Trend Themes
1. Personalized Skincare - Opportunities for AI-powered skincare products that offer a more personalized and targeted approach for consumers.
2. AI-powered Formulations - Opportunities for skincare companies to leverage AI in formulating personalized products for their customers.
3. Radically Transparent Skincare - Opportunities for skincare brands to provide more transparency in their product offerings, ingredients, and formulation process.
Industry Implications
1. Skincare - Opportunities for skincare companies to leverage AI and develop more personalized and transparent skincare products.
2. Beauty Technology - Opportunities for beauty tech companies to create AI-powered tools to help consumers identify the best skincare products for their individual needs.
3. Digital Beauty Commerce - Opportunities for online beauty retailers to create a purely digital business model that leverages technology and personalized skincare products.