Indeed Brewing Company, the Minneapolis-based craft brewery, announced its new 'Two Good' beverage. The Two Good is sparkling seltzer water that has been infused with both two milligrams of THC and two milligrams of CBD. This new product was created following Minnesota's recent legalization of edible THC products.
With this new product, Indeed Brewing is marketing to cannabis fans, seltzer fans, and those who want a refreshing, calming drink to enjoy outside this summer. To celebrate the release of the Two Good, Indeed Brewing is inviting guests to dine at its new outdoor seating area named 'The Beer Yard,' which will remain open all summer.
Indeed Brewing stated that the Two Good will be released as soon as possible and did not set an exact date, though the company outlined its intentions to release the drink by August 2022.
THC-Infused Seltzer Waters
Indeed Brewing Company Launched the 'Two Good' Seltzer Water
Trend Themes
1. THC-CBD Dual Infused Beverages - With the recent legalization of edible THC products in various regions, industries can explore introducing beverages infused with THC and CBD to target a wide range of customers, including cannabis and non-cannabis users.
2. Cannabis-infused Non-alcoholic Beverages - The launch of cannabis-infused seltzer water by Indeed Brewing Company demonstrates the opportunity for industries to develop innovative non-alcoholic beverages that offer the benefits of cannabis without affecting sobriety levels.
3. Outdoor-friendly Cannabis Beverages - The Two Good seltzer water by Indeed Brewing Company highlights the trend of industries targeting cannabis users looking for refreshing, low-dose drinks to enjoy during outdoor activities, festivals, concerts, and events.
Industry Implications
1. Beverage Industry - The beverage industry can leverage the trend of THC-CBD infused beverages to create innovative products that cater to a growing demand for cannabis-based drinks among consumers.
2. Hospitality Industry - The hospitality industry can offer an experience to customers by providing outdoor areas to enjoy cannabis-infused, non-alcoholic beverages, targeting a specific demographic seeking an alternative to traditional alcoholic drinks.
3. Cannabis Industry - The cannabis industry can expand its product lines and reach new customers by partnering with non-cannabis brands to develop innovative cannabis-infused products like the Two Good seltzer water by Indeed Brewing Company.