Incorporating Twitter as part of a social media campaign can help spread and strengthen a brand's online image, and a proper Twitter hashtag is essential to reaching a wide range of consumers.
This easy flowchart created by Oli Snoddy, Twitter UK’s Head of Planning, takes the guesswork out of choosing a proper hashtag and gives companies a few important things to think about when deciding how to appropriately tag each message sent out to the masses.
One of the suggestions for creating a strategic Twitter campaign is to incorporate a Twitter hashtag that people are already using. While it may seem minimal, the little # symbol designates what kind of categories each tweet will fall under, helping consumers find the messages according to their interests and searches.
Tweet-Tagging Flowcharts
This Simple Chart Explains How to Choose the Best Twitter Hashtag
Trend Themes
1. Twitter Hashtag Strategy - Using existing and relevant hashtags for a Twitter campaign can improve brand exposure and message clarity.
2. Simplifying Social Media Campaigns - Flowcharts and other visualization tools can help brands seamlessly implement social media campaigns.
3. Optimizing Audience Targeting - Effective hashtag use can lead to more targeted messaging and improved audience engagement.
Industry Implications
1. Social Media Marketing - Flowchart tools and other marketing strategies can help businesses optimize their social media presence.
2. Advertising and Public Relations - Using effective hashtag strategies can make social media advertising more efficient and targeted.
3. Market Research and Analysis - Analyzing hashtag use can provide valuable insights into consumer behavior and preferences.