Twisted Tea Hard Iced Tea partnered with web3 platform Sesame3 for the launch of its first-ever NFT and this drop is noteworthy for how incredibly accessible it is since it can be purchased using traditional payment methods without a crypto wallet. This NFT delivers real-world value and on top of this, Twisted Tea will be giving the NFT to a superfan who will also get their photo on the back label of up to 100 million Twisted Tea cans.
The winner of the NFT can also choose to auction the non-fungible token off to the highest bidder using Sesame3's web3 platform.
This NFT drop references the brand's use of over 750 fan photos on the back of Twisted Tea bottles and now, this tradition is moving into the next generation of the Internet.
Accessible Brand NFTs
Twisted Tea's First NFT Drop Can Be Purchased Without a Crypto Wallet
Trend Themes
1. Brand NFT Accessibility - Providing accessibility for brand NFTs through traditional payment methods and removal of crypto wallets.
2. Real-world Value Nfts - NFTs that provide real-world value beyond just digital ownership of assets.
3. Fan-based Nfts - Using fan-based content, such as their photos, to create marketable NFTs for new generations.
Industry Implications
1. Beverage - Opportunity for beverage industry to adopt NFTs for increased brand recognition and consumer loyalty.
2. E-commerce - New market opportunities for e-commerce businesses to incorporate NFT purchases into payment methods delivering real-world value.
3. Photography - New income frontier for the photography industry by allowing fan photos to be auctioned as NFTs.