Twice Fashion's brand identity is the work of UK-based creative studio Socio Design. Specializing in elegant accessories, the Chinese fashion label stays true to its understated style aesthetic with packaging and promotional materials that are subtle and feminine in their look and feel. Showcased in a soft color palette of pastel tones, the brand's packaging includes jewelry boxes of varying sizes and gift bags that each feature its subtle, typographic insignia.
Its men's and women's accessories are differentiated by packaging color -- a pink and violet palette designated for ladies and a more neutral palette of taupes, beiges and grays designated for gentlemen.
Featuring 16 retail locations across China, Twice Fashion is a fast fashion accessory label that fuses affordability with elegance. The company was founded by Tina Tian and Mirko Wormuth and prides itself on its fashion-forward collection that budget-conscious consumers can afford.
Understated Fashion Branding
Twice Fashion's Brand Identity and Packaging Embodies Femininity
Trend Themes
1. Understated Fashion Branding - The trend of subtle and feminine branding in the fashion industry presents opportunities for disruptive innovation in packaging design and typographic insignia.
2. Gender-differentiated Packaging - The trend of using packaging color to distinguish between men's and women's accessories creates opportunities for disruptive innovation in the packaging industry.
3. Fast Fashion Affordability - The trend of budget-conscious consumers seeking fashionable accessories presents opportunities for disruptive innovation in the fast fashion industry.
Industry Implications
1. Fashion Accessories - Understated fashion branding and gender-differentiated packaging trends present opportunities for disruptive innovation in the fashion accessories industry.
2. Packaging Design - The trends in understated fashion branding and gender-differentiated packaging present opportunities for disruptive innovation in the packaging design industry.
3. Fast Fashion - The trend of fast fashion affordability presents opportunities for disruptive innovation in the fashion industry.