Over the next few weeks, FX is helping fans of American Horror Story count down to the release of 'American Horror Story: Cult' with an interactive TV teaser campaign.
Joseph Paulding, FX’s vice president of social media notes that: "We wanted to take a different approach after last season. We didn’t want to not give people the theme or any information and felt they would be tired of that approach." As such, fans are able to visit the official AHS Cult website and click "Join Us" to be contacted on Facebook Messenger. As the site details, users will be asked to follow instructions to receive access to exclusive content from the new season.
A chat with the bot initiates a conversation that begins with: "Did you think you were ready? You're not. We begin this week."
TV Teaser Chatbots
FX is Counting Down to American Horror Story: Cult with an Interactive Bot
Trend Themes
1. Interactive TV Teasers - The use of interactive chatbots to engage and excite fans through TV teaser campaigns.
2. Personalized Messaging - The use of chatbots on messaging platforms to deliver personalized content and updates.
3. Exclusive Content Access - The offering of exclusive content and experiences to fans as a promotional strategy.
Industry Implications
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3. Social Media - Social media platforms can explore the integration of chatbots to provide unique and interactive content experiences for their users.