Casual Cornrowed Editorials

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The Tush Magazine 'Blink Blink' Photoshoot Stars Josephine Skriver

Cornrows may have been a popular hairstyle for women back in the late 90s and early 2000s, but it looks like the Tush Magazine 'Blink Blink' editorial wants to bring it into the current decade. Instead of smooth, tight braids, however, this photoshoot concentrates on a looser, frizzier interpretation that complements the grunge fashion that is also making a comeback. Fashion Gone Rogue describes the Helge Branscheidt-styled hair as a modern twist on the "urban ballerina" look.

The Tush Magazine Blink Blink editorial was lensed by Markus Jans, a photographer based in Berlin, Germany, for its summer issue. It stars blue-eyed model Josephine Skriver. The Danish beauty was styled by fashion editor Wiebke Bredehorst in delicate knits that reveal a lot of skin. The looks were finished by makeup artist Loni Baur.
Trend Themes
1. Revamped Cornrows - Opportunity for hair salons and beauty product companies to develop new techniques and products for modernizing the cornrow hairstyle.
2. Grunge Fashion Resurgence - Opportunity for fashion brands and retailers to tap into the renewed popularity of grunge fashion and create new collections and marketing campaigns.
3. Modern Urban Ballerina - Opportunity for dancewear companies and fashion designers to create innovative dancewear that combines the elegance of ballet with urban street style.
Industry Implications
1. Hair Salons - Hair salons can offer new cornrow styling techniques and products to cater to the growing demand for modern interpretations of the hairstyle.
2. Fashion Brands - Fashion brands can capitalize on the grunge fashion trend by creating new collections that embrace the edgy aesthetic.
3. Dancewear Companies - Dancewear companies can create unique designs that blend ballet-inspired looks with urban streetwear elements for the modern urban ballerina.

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