Elongated Turning Fans

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This Endearing Fan Is Shaped Like a Lamp

This turning fan has joints that can hold it in almost any direction.

With the return of summer comes the use of fans at home and in the office. The 'Branch' fan was designed by Kwanjun Ryu and looks just like a desk lamp. The fan sits on a flat circular base with a protruding flexible rod that holds the head of the fan. The owner can turn the head in any way they need the wind directed at, making this a fan that can be placed in almost any room for any purpose. The turning fan's sleek minimalist design ensures that it will be able to match any home aesthetic.

This lamp-like fan is modern and would be an excellent summer purchase.
Trend Themes
1. Flexible Fans - The development of fans that can be bent and directed in various ways is a trend that addresses the need for personalized cooling.
2. Disguised Fans - The design of fans that embody a minimalist aesthetic while blending into other household objects is a trend that offers an understated way to stay comfortable.
3. Multipurpose Fans - Creating fans that can also serve other functions such as a lamp or decor is a trend that offers a two-in-one solution for consumers seeking product versatility.
Industry Implications
1. Home Appliances - Incorporating flexible and multipurpose fans into home appliance offerings could be an opportunity for differentiation in a crowded and established industry.
2. Office Furniture - Flexible fans that double as office lighting could be incorporated into desk and table designs for a more streamlined approach to office furniture design.
3. Home Decor - Disguised fans that blend into the overall home decor could be a novel trend for home decor stores to explore, attracting customers looking for multifunctional items.

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