The 'Turn Up for What' tee by Kid Dangerous references the popular track of the same name by Lil' Jon and DJ Snake.
Like the title suggests, the lyrics of the song question why anyone would ever "turn down," for anything, ever. How could you do such a thing when there are shots to be pounded and booties to be grinded? You don't. You can't. It's inconceivable. You must always and forever stay turned up, because as long as you're still living and breathing, there's no reason why you shouldn't be getting "Turn't." (For those unfamiliar, the term is helpfully defined by Urban Dictionary as: "horny, drunk, f*cked up!! Crunk!!").
In order to capitalize on the pun-possibilities, the tank features a turnip (turnip, turn up, you get it) wearing a playful expression, wink and all, while carrying a drink.
Comical Turnip Tanks
The Turn Up for What Tee Features a Mischievous Vegetable
Trend Themes
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Industry Implications
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Fashion — Disruptive innovation opportunity: Explore new ways to inject humor and playfulness into fashion designs.
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