Midterm elections are fast approaching! To ensure a high voter turn-out, Rock the Vote has created a politically-charged parody of Lil' Jon and DJ Snake's club banger 'Turn Down for What,' called 'Turn Out for What.' If this doesn't get the kids into the polling booths, I don't know what will!
The video features a glittering celebrity line-up that includes everyone from Devendra Banhart to Lena Dunham (and Lil' Jon, of course). In between the catchy beat, the stars explain what they're "turning out" to vote for, whether it be reproductive rights, marriage equality, deforestation or prison reform.
The Rock the Vote version is just as catchy as the original song -- and has the added bonus of drawing in young voters everywhere.
Political Rap Parodies
Rock the Vote Asks You to Turn Out for What
Trend Themes
1. Political Parody Songs - A trend of creating politically-charged parodies of popular songs can be observed, presenting an opportunity for musicians and marketers to reach and engage younger voters.
2. Celebrity Endorsement - A trend of involving celebrities in political campaigns through music and videos can be observed, creating an opportunity for influencers and brands to amplify their social message and promote social responsibility.
3. Youth Empowerment - A trend of encouraging young voters to turn out for midterm elections can be observed, presenting an opportunity for education or advocacy organizations to engage young adults and promote civic participation.
Industry Implications
1. Music - The music industry can leverage political parody songs to create viral content that engages young audiences and sparks social discourse.
2. Media and Entertainment - The media industry can create videos that leverage celebrity endorsements and appeal to the interests of younger generation, promoting social causes and advocacies.
3. Social Responsibility - The social responsibility industry can help promote youth empowerment and civic participation by partnering with organizations that advance political advocacy and voter education.