Fans of the Netflix Series 'Narcos' will be familiar with the former owner of this Tulum mansion; this vacation house used to be occupied by Colombian drug lord, Pablo Escobar.
Located in Tulum, Mexico, the house has now been turned into a five-star Mexican beach resort. With 24 rooms, the design of the Tulum mansion works to intersect art and local beach life. Prominent New York-based art dealer Lio Malca in is charge of this operation and he has filled the resort with items from his own personal collection so art lovers can stop by and appreciate his fine collection of sculptures and paintings by such artists as Basquiat and KAWS.
Much of the interest around this resort will revolve around the notoriety of the former owner. This works in Malca's favor, as guests are drawn to the action and danger surrounding the infamy of Pablo Escobar.
Transformed Druglord Mansions
Pablo Escobar's Tulum Mansion is Now the 5-Star Casa Malca Resort
Trend Themes
1. Druglord Mansion Transformation - There is an opportunity for entrepreneurs to convert former druglord properties into luxury resorts, capitalizing on the intrigue and notoriety associated with these locations.
2. Art-influenced Hospitality - The fusion of art and hospitality offers a disruptive innovation opportunity for hoteliers, attracting guests who appreciate unique and creative experiences.
3. Pop Culture Tourism - Pop culture-related tourist destinations, like the former mansion of Pablo Escobar, can attract travelers seeking immersive experiences linked to their favorite movies and shows.
Industry Implications
1. Hospitality - The hospitality industry can explore the concept of converting historic or infamous properties into luxury resorts, appealing to niche markets and generating significant revenue.
2. Art and Collectibles - Art dealers and collectors can collaborate with hotels and resorts to showcase their personal collections, creating unique selling points and attracting art enthusiasts.
3. Travel and Tourism - The travel industry can promote pop culture tourism by incorporating popular TV show or movie locations into their itineraries, offering fans immersive experiences and driving tourism revenue.