Last year, one of China's largest breweries celebrated the New Year with limited-edition Tsingtao bottles marking the year of the goat. Chinese New Year is a major event in China, making it a perfect opportunity for brands to releases special packaging. This commemorative pack helped the brewery ring in the New Year in a fun and eye-catching way.
The limited-edition Tsingtao bottles came in a commemorative pack designed by the creative agency Halewood International. The eye-catching pack drew inspiration from the streets of Beijing with a bold goat-shaped graphic. The modern design was meant to depart from the more traditional illustrations and typography often used to mark the Chinese New Year.
The commemorative pack for Tsingtao beer not only helped the brand commemorate the year of the goat, but it also served to convey the company's forward-thinking attitude.
Chinese Beer Bottle Designs
These Limited-Edition Tsingtao Bottles Celebrated the Year of the Goat
Trend Themes
1. Limited-edition Packaging - Brands can capitalize on holidays and events by releasing limited-edition packaging to garner attention and celebrate their company's brand messaging in a memorable way.
2. Modern Design - Traditional packaging can be transformed by incorporating modern, eye-catching designs to attract consumer attention and convey a brand's forward-thinking attitude.
3. Cultural Celebrations - Events with cultural significance, such as Chinese New Year, provide companies with a unique opportunity to creatively celebrate and connect with consumers around the world.
Industry Implications
1. Beverage - Beverage companies can celebrate holidays and cultural events with limited-edition packaging designs that set their product apart from competitors and convey brand messaging.
2. Advertising - Advertising agencies can leverage cultural events as inspiration for eye-catching designs and create memorable packaging to help their clients stand out in the market.
3. Creative - Creative agencies can bring fresh perspectives to traditional holiday designs through innovative and modern packaging designs that appeal to consumers and help brands stay ahead of the curve.