Shot on location in Cote d’Azur (commonly known as the French Riviera), the Truus Hooiveld Marie Claire Italia editorial is filled with watery scenes that are at once romantic and menacing. In fact, the model herself seems conflicted by these two qualities as well. She may be clad in beautiful feminine pieces that are both structured and billowy, but her stare is often apprehensive and chilling, adding an emotional dimension to the editorial.
The Truus Hooiveld Marie Claire Italia editorial was lensed by fashion photographer Thomas Krappitz. Appearing in the magazine's March 2012 issue, the Dutch beauty was styled in a palette of reds and whites. The cinematic captures highlight the spring fashion beautifully. Some of the outfits are very ladylike while others are subtle sci-fi.
Crashing Wave Editorials
The Truus Hooiveld Marie Claire Italia is Shot by the French Riviera
Trend Themes
1. Romantic Menacing Scenes - Opportunity to create visually striking content that evokes contrasting emotions.
2. Structured Billowy Fashion - Potential to design clothing that combines feminine elements with architectural elements.
3. Cinematic Spring Fashion - Chance to capture fashion in a cinematic and visually engaging way.
Industry Implications
1. Fashion Photography - Disruptive innovation opportunities in creating editorial content that blends romance and tension.
2. Fashion Styling - Opportunity to explore the juxtaposition of structure and flow in fashion pieces.
3. Film and Entertainment - Potential to create visually compelling stories and capture fashion in a cinematic manner.