Drunk Elephant has become known for its comprehensive holiday gift sets at this point and its Trunk 7.0 has finally been revealed. The Drunk Elephant Safari, So Good: Holiday 2023 collection celebrates healthy, glowing skin while emphasizing the brand's commitment to eliminating what it calls the 'Suspicious Six'—essential oils, drying alcohols, silicones, chemical sunscreens, fragrances/dyes, and SLS.
Drunk Elephant describes its entire Holiday Collection as "a love letter to families", both human and animal. The packaging and product names reflect this theme, connecting with the animal kingdom. The set boasts "10 full-size skincare essentials in a limited-edition, expedition-ready Baboon to the Moon backpack." Formulas in the Trunk 7.0 include the Protini™ Polypeptide Cream, the C-Firma™ Fresh Day Serum, the T.L.C. Framboos™ Glycolic Night Serum, B-Hydra™ Intensive Hydration Serum, the Beste™ No. 9 Jelly Cleanser, the Bouncy™ Brightfacial, the Ceramighty™ AF Eye Balm, the T.L.C. Sukari Babyfacial™, the A-Passioni™ Retinol Cream, and the D-Bronzi™ Anti-Pollution Sunshine Drops.
Highly Anticipated Skincare Kits
Drunk Elephant's Trunk 7.0 Has Finally Debuted
Trend Themes
1. Comprehensive Holiday Gift Sets - Drunk Elephant's Trunk 7.0 showcases a comprehensive holiday gift set filled with 10 full-size skincare essentials.
2. Elimination of 'suspicious Six' - Drunk Elephant emphasizes its commitment to eliminating potentially harmful ingredients in skincare by removing the 'Suspicious Six'.
3. Limited-edition Expedition Packaging - The Trunk 7.0 features a limited-edition, expedition-ready Baboon to the Moon backpack for a unique and adventurous skincare experience.
Industry Implications
1. Skincare - Drunk Elephant's Trunk 7.0 sets a trend in the skincare industry with its comprehensive holiday gift set and emphasis on ingredient safety.
2. Beauty - The elimination of the 'Suspicious Six' by Drunk Elephant presents disruptive innovation opportunities in the beauty industry by promoting clean and transparent skincare products.
3. Packaging - The limited-edition expedition packaging of the Trunk 7.0 offers a disruptive innovation opportunity in the packaging industry by combining functionality and creativity to enhance the skincare experience.