Truly is taking taking peoples' love of hard seltzer to new heights with the Truly Zero Gravity Bar. The first zero-gravity hard seltzer bar is set to open aboard an astronaut training aircraft, and the pop-up promises "the first-ever zero-g drinking experience."
As part of its Lightly Fantastic brand platform, Truly will be giving five winning fans the chance to experience how light its drinks really are as they float weightlessly. During a chartered parabolic flight, fans will get to experience the brand's hard seltzer flavors in an unusual setting that's typically only experienced by astronauts in training to work in microgravity.
To access what's touted as the most exclusive mile-high hard seltzer bar in history, Truly is inviting adults to share why drinking Truly makes them feel "Lightly Fantastic."
Zero-Gravity Hard Seltzer Bars
The Truly Zero Gravity Bar is Opening on a Training Aircraft
Trend Themes
1. Zero-gravity Experiences - The Truly Zero Gravity Bar offers a unique zero-g drinking experience, leading to opportunities in the space tourism industry.
2. Experiential Marketing - Truly's pop-up zero-gravity bar showcases the brand's drinks in an unusual setting, providing a disruptive marketing opportunity for beverage companies.
3. Reimagining Travel Entertainment - The concept of a zero-gravity seltzer bar aboard a training aircraft introduces an innovative way to entertain travelers during flights.
Industry Implications
1. Space Tourism - The Truly Zero Gravity Bar highlights the potential for immersive experiences in the emerging space tourism industry.
2. Beverage - Truly's zero-gravity bar presents a unique innovation opportunity for beverage companies looking to engage consumers through experiential marketing.
3. Airline & Travel - The zero-gravity seltzer bar concept opens doors for the airline and travel industry to reimagine in-flight entertainment and enhance passenger experiences.