JetBlue recently announced that it has added Truly Wild Berry to its in-flight drink menu. With the announcement, JetBlue has officially become the first airline to offer spiked seltzer.
As of this November, Truly Hard Seltzer will "be the first hard seltzer available to drinkers and travelers at 35,000 feet." Though Truly has a number of different flavor options, JetBlue will only be offering Truly Wild Berry, which is an alcoholic sparkling water drink infused with notes of blackberries, raspberries, and strawberries. Wild Berry is one of 13 Truly flavors that were recently reformulated by the brand to deliver a cleaner and crisper flavor profile with no lingering aftertaste.
With a growing number of millennials traveling by plane, it's unsurprising that JetBlue has added a millennial-friendly drink option to its in-flight menu.
Spiked Seltzer Airline Offerings
JetBlue Will Begin Serving Truly Wild Berry In-flight
Trend Themes
1. Spiked Seltzer Airlines - Airline companies can embrace the trend of serving spiked seltzer as an alternative drink option for health-conscious travelers.
2. Reformulated Seltzer Flavors - Brands should focus on improving their seltzer flavor profiles to appeal to their target market.
3. Millennial-friendly In-flight Menus - Airlines should consider incorporating more millennial-friendly food and beverage options to cater to the younger generation of travelers.
Industry Implications
1. Airlines - Airlines can offer spiked seltzer to differentiate themselves from traditional drink options and appeal to younger travelers who are more health-conscious and prefer low-calorie beverages.
2. Alcoholic Beverage Industry - Brands can introduce reformulated seltzer flavors with cleaner and crisper taste profiles to attract the growing market of health-conscious millennials who prefer low-calorie alcoholic beverages.
3. Food and Beverage Industry - Restaurants and bars can incorporate more spiked seltzer options into their menus to cater to the growing demand of health-conscious and calorie-conscious drinkers.