Trü Frü, a company specializing in frozen fruit snacks, has announced the launch of its new 'Piña Colada, White Chocolate and Coconut Covered Pineapple' snack. With these bite-sized tropical snacks, Trü Frü aims to bring the comfort of a beach vacation to consumers' homes.
Trü Frü's 'Piña Colada' snack is made using fully ripened pineapple, which is then immersed in a blend of white chocolate and roasted coconut before being hyper-chilled in the company's "chamber of frozen freshness" -- a proprietary process that intends to lock in the fruit's flavor.
Trü Frü prides itself on using the freshest fruit available. "For Piña Colada our star is the best Costa Rican Pineapple, picked at the peak of ripeness. After that, it is all about the pairing. Pairing matters. We want the chocolate to complement the fruit, never dominating," said Taz Murray, Co-Founder of Trü Frü.
Hyper-Chilled Pineapple Snacks
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Trend Themes
1. Frozen Fruit Snacks - Opportunity for companies to innovate in the frozen snack category by introducing new flavors and interesting packaging.
2. Hyper-chilling Technology - There is room for innovation in hyper-chilling technology to create unique flavor experiences for food products.
3. Fruit-flavored Chocolate - Potential for companies to experiment with different fruit and chocolate combinations for a unique taste experience.
Industry Implications
1. Frozen Food Industry - The frozen food industry can capitalize on the growing demand for healthy and innovative snack options by incorporating new and exotic flavors.
2. Chocolate Industry - The chocolate industry can tap into the trend of combining fruit and chocolate to create new and interesting flavor combinations.
3. Food Packaging Industry - The food packaging industry can explore creating more sustainable and eco-friendly packaging for frozen snacks, such as biodegradable materials or reusable containers.