Blue Moon Brewing Company recently expanded its Blue Moon LightSky portfolio with the introduction of the LightSky Tropical Wheat. The Tropical Wheat is the second new product in the growing LightSky family after LightSky Citrus Wheat, which was launched in 2020 and has already been recognized as a top 10 craft beer brand. At only 95 calories per 12 ounces, Blue Moon LightSky Tropical Wheat is a deliciously well-crafted, full-flavored wheat beer brewed with real pineapple fruit and orange peel.
"When we launched Blue Moon LightSky nearly two years ago, we challenged the flavor drinkers expect to find in a light beer and it’s still going strong– at the end of 2021, LightSky remained the top light beer in the craft segment," said Mara Schaefer, senior director of above premium beer at Molson Coors Beverage Company. "Tropical Wheat builds on this momentum and what consumers love most about LightSky – its unbelievable flavor and sessionability – with a pineapple-forward flavor proposition."
Blue Moon LightSky is launching the LightSky TropiCooler to celebrate the launch of Tropical Wheat. This limited-edition mini-fridge looks to bring island-inspired light to dreary winter days. Anyone 21+ can enter for a chance to win LightSky’s limited-release TropiCooler online.
Refreshing Tropical Wheat Beers
Blue Moon Debuted the New LightSky Tropical Wheat, 'TropiCooler'
Trend Themes
1. Light Beers with Fruity Flavor - The popularity of LightSky Citrus Wheat and the recent introduction of LightSky Tropical Wheat suggest a growing trend of light, fruit-flavored wheat beers.
2. Low-calorie Craft Beer - The success of LightSky and its new variations indicate a trend towards low-calorie craft beers that don't compromise on flavor.
3. Limited Edition Mini-fridges - The launch of the LightSky TropiCooler, a limited-edition mini-fridge, demonstrates a trend of creating unique and interactive product promotions to generate buzz and engagement with consumers.
Industry Implications
1. Brewing - Breweries have an opportunity to innovate by creating light, fruit-infused wheat beers that appeal to health-conscious consumers.
2. Beverage - The beverage industry can capitalize on the trend towards low-calorie craft beers by offering a wider variety of options that cater to this growing market segment.
3. Marketing and Promotions - The success of campaigns like LightSky's limited-release TropiCooler highlights the potential for marketing and promotions to generate excitement and boost sales for products in the food and beverage industry.