The Trolli Sour Gummi Creations Martian Mix introduces the brand's first buildable gummies with seven alien-themed shapes that can be stacked one on top of the other. The gummies take the form of heads, space rings and bodies that inspire plenty of play—in fact, there are up to 216 unique and customizable combinations that can be created by mixing and matching the sour gummy treats.
A bag of the sour gummies contains an assortment of fan-favorite flavors like strawberry, blue raspberry, mango, watermelon, lemonade and pineapple.
The interactive packaging for the gummy candy includes a scannable QR code that gives fans the chance to visit MySPace to explore hundreds of alien profiles and hunt down space-themed clues. The choice to use the outdated social media platform intentionally expresses how behind the times the fun alien characters are.
Buildable Alien Gummies
The Trolli Sour Gummi Creations Martian Mix Have Shapes That Stack
Trend Themes
1. Customizable Gummy Treats - The buildable feature of the Trolli Sour Gummi Creations Martian Mix creates an opportunity for more customizable gummy treats in the confectionery industry.
2. Interactive Candy Packaging - The scannable QR code on the Trolli Sour Gummi Creations packaging could inspire a wave of interactive packaging designs in the candy industry.
3. Novelty Food Shape Trends - The introduction of the buildable alien shapes in Trolli Sour Gummi Creations Martian Mix could lead to a trend of novelty shapes in the food and beverage industry.
Industry Implications
1. Confectionery - The buildable feature of the Trolli Sour Gummi Creations Martian Mix creates an opportunity for more customizable gummy treats in the confectionery industry.
2. Packaging and Printing - The scannable QR code on the Trolli Sour Gummi Creations packaging could inspire a wave of interactive packaging designs in the packaging and printing industry.
3. Food and Beverage - The introduction of the buildable alien shapes in Trolli Sour Gummi Creations Martian Mix could lead to a trend of novelty shapes in the food and beverage industry.