The Tribe of Lambs tagline is simple and to the point: You Buy, We Give. The start-up socially aware business is more than a tagline, however, it's part of a movement to link consumerism and compassion, love and life, beauty and benevolence. The goodness is something that is spread all across the levels of the model: they source textiles, jewelry, home goods and the like from artisans, and once their products are sold, a portion of the profits goes to local non-profit organizations.
Their latest video, featured here, shows a September 7th, 2014 mission in which they delivered clothing and winter wear to at-risk youth in the Himalayas in the Northern Indian province of Himachal Pradesh, which is the site of their first giving project. It's amazing to watch and, like any five-star video, includes a little dancing.
To donate to the Tribe of Lambs fundraising campaign, which will end on September 19, go to their Indiegogo page. Just a few more of you committed to global change will help propel this giving-focused business model. But if you aren't in a position to donate, you can still take part. As they say, "Please take a view minutes to share our video, tell a friend, call your Grandma and if nothing else just do good in the world! Be inspired! We love you!"
And so many more are loving Tribe of Lambs.
Contact Information
Tribe of Lambs website
Tribe on Indiegogo
Tribe on Facebook
Tribe on Twitter
Tribe on Vimeo
Compassion-Oriented Retailers
Tribe of Lambs is a Network Supporting Kids and Rural Communities
Trend Themes
1. Compassion-oriented Retailers - The rise of compassion-oriented retailers presents new disruptive innovation opportunities for businesses to link consumerism and compassion and appeal to socially aware consumers.
2. Giving-focused Business Models - Giving-focused business models present new disruptive innovation opportunities for businesses to integrate social good and giving into their business models.
3. Sourcing From Artisans - The trend of sourcing products from artisans presents new disruptive innovation opportunities for businesses to support local communities and offer unique, high-quality products.
Industry Implications
1. Retail - The retail industry can benefit from adopting giving-focused business models and working with compassion-oriented retailers to appeal to socially aware consumers.
2. Non-profit - The non-profit industry can benefit from partnering with compassion-oriented retailers who donate a portion of their profits to support local non-profit organizations.
3. Artisanal Goods - The artisanal goods industry can benefit from working with retailers who source their products from artisans and support local communities, while offering high-quality products that appeal to socially aware consumers.