The National Post newspaper published an article featuring Trend Hunter in their New Year’s eve edition, ringing in the new year with our trend expertise.
The article was focused on fashion, fast fashion and "instant gratification," to be specific. They note that the information age has people exposed to much more media, including fashion, than ever before, and as a result, consumers are demanding more in less time. Retailers and designers need to stay on top of consumer needs. The National Post’s suggestion?
"In the latest twist on cool-hunting, websites have become virtually interactive, feeding trend bytes from an army of volunteers and professionals to anybody who’s interested. Check out trendwatching.com or trendhunter.com for more information than you can shake a stick at."
The full article is quite lengthy, but incredibly interesting for those into fashion. It can be seen by following the source link below.
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National Post: Trend Hunter Featured
National Post: Trend Hunter Featured
Trend Themes
1. Fast Fashion Boom - Opportunity for companies to capitalize on the demand for trendy fashion at an affordable price and look to implement technology to speed up their manufacturing processes.
2. Digital Cool-hunting - Opportunity for fashion companies to use interactive websites to gain valuable trend information and insights on consumer needs.
3. Instant Gratification - Opportunity for brands to focus on delivering a seamless and fast purchase journey for consumers.
Industry Implications
1. Fashion Retail - Retailers can utilize fast fashion trends and instant gratification to better meet consumers' needs and expectations.
2. Fashion Technology - Technology can be implemented to speed up manufacturing processes and aid in digital cool-hunting for fashion designers and retailers.
3. Digital Marketing - Companies can use interactive websites and social media to connect with consumers and identify emerging trends.