The Associated Press featured Jeremy Gutsche, founder of TrendHunter.com, for his opinion on Sarah Palin fever. The article, which was picked up by dozens of newspapers, included insights about why the world has become so obsessed with the Vice Presidential candidate.
Below are some quotes from the article:
You betcha: Sarah Palin mania means comparisons for women everywhere
By Laura E. Davis, THE ASSOCIATED PRESS
"People are pretending to be Sarah Palin and spotting her in places that she’s not," said Jeremy Gutsche, who tracks trends for the online magazine TrendHunter.com. "The world has, as we put it, Sarah Palin fever."
No other politician compares to Palin when it comes to Internet popularity, Gutsche noted. Palin even beat out Britney Spears on the number of Google searches the day after the MTV Video Music Awards, according to Google’s Hot Trends.
Gutsche thinks the fascination stems from her relatability and the fact that she doesn’t look like a typical politician - so she might look like your neighbour, instead.
Associated Press: Jeremy Gutsche on Sarah Palin Fever
Associated Press: Jeremy Gutsche On Sarah Palin Fever
Trend Themes
1. Sarah Palin Fever - There is a huge demand for content related to Sarah Palin, which create opportunities for media, entertainment, and marketing industries to capitalize on and create innovative offerings.
2. Internet Popularity - The rise in online searches for Sarah Palin on Google and other search engines could give opportunities for digital marketing agencies to create targeted campaigns that can take advantage of Sarah Palin's online popularity.
3. Relatability Factor - People are drawn towards politicians who they can relate to and Sarah Palin's success could inspire other politicians to appear more relatable, which creates the need for political consulting agencies to capitalize on this trend and develop new campaign strategies.
Industry Implications
1. Media - Media companies can leverage Sarah Palin's popularity to capture audiences, develop new content types, and expand their product offerings.
2. Marketing - Sarah Palin's appeal to a wide audience presents opportunities for marketers to develop new campaigns that capitalize on her relatability and appeal to a broad range of people.
3. Politics - Political consulting firms can utilize the trend of relatability to craft new campaign strategies that can help them connect better with their target audience.