General Mills turned two of its breakfast cereal products into treat bars that are packed with texture and generously sized cereal pieces. Inspired by Trix and Cocoa Puffs Cereal Treat Bars, General Mills created bars with just nine grams of sugar and 100 calories.
While the colorful Trix Cereal Treat Bars combine fruit-flavored cereal pieces with crisp rice and a sweet coating, the Cocoa Puffs Cereal Treat Bars appeal to chocolate lovers with chocolate-flavored crisp rice and chocolate drizzle.
The pantry-friendly treat bars are launching just in time for back-to-school season and they promise to satisfy students' desire for sweet treats, whether they are learning remotely or returning to the classroom with their peers.
Breakfast Cereal Treat Bars
General Mills Snack Bars Put a New Twist on Favorite Cereals
Trend Themes
1. Cereal-based Snack Bars - There is an opportunity for food and beverage companies to create a new category of snack bars that utilize breakfast cereals as a primary ingredient.
2. Reduced Sugar Snacks - There is a growing demand for snacks that have a lower sugar content, creating the opportunity for companies to develop more treats with low-sugar options.
3. Pantry-friendly Snacks - The increase in home cooking and pantry-stocking behaviors due to the pandemic has made shelf-stable snacks more popular. Companies that can create new, innovative, and pantry-friendly snack options have a prime window for disrupting the market.
Industry Implications
1. Packaged Food - The snack bar category presents an opportunity for packaged food companies to create new cereal-based products that can transform the market.
2. Confectionery - There is an opportunity for confectionery companies to expand their portfolio by creating sweets and treats with low-sugar options.
3. Foodtech - Food tech companies can disrupt the snack industry by creating innovative shelf-stable snacks that can meet the needs for pantry-stocking consumers.