The Stora Enso 'Trayforma BarrPeel' packaging is a new solution for vacuum skin packs to help reduce overall material and also deliver an easy to use experience for consumers.
The packaging consist of a sustainable barrier-coated paperboard base for the pressed trays that reduces plastic use to less than 10% of the whole design. The paperboard is crafted with 90% renewable wood fibers to prioritize an eco-friendly form, while the packaging is positioned as perfect for single portions of meat, fish and cheese or cold cuts.
Technical Account Manager Jaana Keskitalo spoke on the Stora Enso 'Trayforma BarrPeel' packaging saying, "With Trayforma BarrPeel, we improve environmental performance on two levels: protecting food to provide a longer shelf life, and reducing the share of fossil-based materials. We’re especially proud that we can achieve this while also providing a great user experience. This easily peelable tray material lets consumers enjoy their product with minimal effort."
Reduced Material Food Packaging
The Stora Enso 'Trayforma BarrPeel' Packaging is Easy to Open
Trend Themes
1. Reduced Material Packaging - The trend of reducing material in packaging designs can lead to eco-friendly and cost-effective solutions for businesses.
2. Sustainable Packaging - The trend of using sustainable materials in packaging creates opportunities for businesses to appeal to environmentally conscious consumers.
3. User-friendly Packaging - The trend of focusing on user experience with packaging can lead to increased customer satisfaction and loyalty for businesses.
Industry Implications
1. Food Packaging Industry - The food packaging industry can benefit from adopting reduced material and sustainable packaging trends to meet consumer demands for eco-friendly products.
2. Meat and Seafood Industry - The meat and seafood industry can explore using eco-friendly and user-friendly packaging designs like the Stora Enso 'Trayforma BarrPeel' to appeal to consumers.
3. Retail Industry - The retail industry can benefit from using sustainable packaging designs to reduce costs and promote eco-friendly products to consumers.