Following up a previous collaborative release of travel-ready sportswear that was made with the summer's Rio athletes in mind, British fashion designer Kim Jones helped Nike to increase its offerings.
Like its former collection, the latest designs were made to be easily packed -- meaning that the apparel can be quickly folded down into super small sizes. With this, Kim Jones and Nike ensure that the collection is suited to those looking for travel-ready alternatives that don't miss out on a fashionable aesthetic or a functional use of fabric.
Using Nike's 'Tech Fleece' technology, the sportswear is cozy and breathable at the same time -- making it perfect for athletes training in the colder seasons. In addition to this, the fabric gives a well-structured look to the pieces, which adds to the modern and minimalist look that's carried throughout.
Packable Sportswear Concepts
Kim Jones Joined with Nike Again to Expand on Its Travel-Ready Line
Trend Themes
1. Packable Sportswear - There is a disruptive innovation opportunity to create new packable sportswear concepts that combine fashion and functionality for travelers and athletes.
2. Tech Fleece Technology - There is a disruptive innovation opportunity to develop new applications for Nike's Tech Fleece technology that provide comfort, breathability, and structure for sportswear.
3. Travel-ready Alternatives - There is a disruptive innovation opportunity to design travel-ready alternatives to traditional sportswear that offer both style and convenience.
Industry Implications
1. Fashion - The fashion industry can explore the potential of packable sportswear concepts and travel-ready alternatives to address the needs of fashionable and practical travelers.
2. Sportswear - There is a disruptive innovation opportunity in the sportswear industry to incorporate Nike's Tech Fleece technology into their products to enhance comfort and breathability for athletes.
3. Textile Manufacturing - The textile manufacturing industry can explore innovative fabric technologies like Tech Fleece to create structured and functional sportswear for various applications.