In order to help spread the joys of traveling in Europe, easyJet launched a campaign called 'Why Not?' that asked people to arrive at the Geneva train station with their bags packed, ready to leave on a trip. Every 10 minutes, winners were chosen and their destination and departure times were displayed on a screen. Immediately afterwards, they were invited to check in for their flight via the easyJet app before heading off to the airport.
easyJet describes that it created this stunt specifically for "the easyJet Generation," young travelers who are curious, eager to discover the world and above all else, spontaneous.
There are now several travel apps and services of this nature that play off of the idea that Millennial travelers are especially willing to embrace adventure anywhere in the world, as they see travel as just another part of life, rather than a luxury.
Spontaneous Travel Campaigns
easyJet's 'Why Not?' Gets Millennials Traveling in Europe
Trend Themes
1. Spontaneous Travel - Creating spontaneous travel campaigns to appeal to Millennials and promote adventure.
2. Travel Apps - Developing travel apps that cater to the spontaneous and adventurous nature of Millennials.
3. Airport Technology - Innovating airport technology and enhancing the digital check-in experience for spontaneous travelers.
Industry Implications
1. Travel and Tourism - The travel and tourism industry can cater to Millennial travelers by promoting spontaneity and adventure in their campaigns and services.
2. Mobile App Development - Companies specializing in mobile app development can create travel apps that cater to the spontaneous travel trend.
3. Airport Technology - The airport technology industry has an opportunity to enhance digital experiences, such as check-in, for spontaneous and tech-savvy travelers.