Detroit-based watchmaker Shinola has announced the launch of its new Traveler watch, which is said to draw inspiration from the sand dunes of the brand's home state of Michigan.
The distinctly Americana timepiece features an extra-slim, 42mm stainless steel case that is combined with a highly-textured dial made from pepper vellum. In addition, customers will have the choice to pair the watch with a wide range of straps, including woven canvas and whip-stitch leather.
The Traveler watch comes in four styles, each of which boasts a unique colored dial and subtle differences in detailing. However, all hour models utilize the same Swiss-made, hand-assembled Argonite 5021 quartz movement, which features chronograph functionality. For those interested, the new Traveler timepieces are currently available to purchase on Shinola's website.
Sand Dune-Inpsired Watches
Shinola's New Traveler Watch is Inspired by the Michigan's Landscapes
Trend Themes
1. Sand Dune-inspired Design - There is an opportunity to create more products based on sand dunes' colors, patterns, and textures.
2. Customizable Watch Straps - There is an opportunity to create more customizable watch straps to cater to individual customers' preferences.
3. Swiss-made Quartz Movements - There is an opportunity to create luxury products that feature high-end Swiss-made quartz movements for increased accuracy and reliability.
Industry Implications
1. Watchmaking - Watchmakers can explore using unique natural elements in designing and manufacturing timepieces.
2. Fashion Accessories - Fashion accessory brands can expand their product lines to offer more customizable and interchangeable options for customers.
3. Luxury Goods - Luxury goods brands can focus on using high-end Swiss-made movements to increase the reliability and durability of their products.