Offering searchers the ability to garner a better idea of a location they might be visiting or set to visit, the 'Destinations on Google' travel tool works in a streamlined way.
Instead of requiring users to switch between different tabs or apps, the 'Destinations on Google' tool enables users to simply use the search engine as they usually would. Simply adding the word "destination" allows access to options ranging from flights, to hotel searches.
When it comes to travel tools, the smartphone has been focused on by a variety of different consumer segments for being an easy, intuitive means to plan. The 'Destinations on Google' functionality helps make finding sightseeing hotspots or a great deal on a flight that much more streamlined.
Search Engine Trip Planners
The 'Destinations on Google' Travel Tool Makes Planning Trips Seamless
Trend Themes
1. Seamless Trip Planning - The 'Destinations on Google' tool streamlines the trip planning process by eliminating the need to switch between tabs or apps.
2. Integrated Travel Tools - The smartphone has become a popular platform for travel planning, and 'Destinations on Google' enhances the experience by providing all-in-one functionality.
3. Personalized Travel Search - 'Destinations on Google' offers personalized search results for flights, hotels, and sightseeing hotspots, making trip planning more efficient.
Industry Implications
1. Online Travel Agencies - 'Destinations on Google' presents a disruptive innovation opportunity for online travel agencies to enhance their platforms with integrated search engine functionality.
2. Travel Technology - The 'Destinations on Google' tool showcases the potential for travel technology companies to develop seamless trip planning solutions that integrate with popular search engines.
3. Hospitality Industry - Hotels and resorts can take advantage of the 'Destinations on Google' functionality to reach potential guests by optimizing their visibility in search results.