Tripadvisor and the San Diego Tourism Authority teamed up with The Shipyard to bring immersive, augmented reality travel murals to the United States' three largest cities. People in New York, Los Angeles and Chicago are being enticed to visit San Diego with sunny murals that link to augmented reality filters via QR codes.
These uplifting street art murals painted by local San Diego artists Channin Fulton, Hanna Gundrum and Phoebe Cornog invite people to experience The Sunny Side of Things. Inspired by the art depicted in each mural, the augmented reality filters create a unique and shareable experience for those who are craving a sense of escape.
As part of this program, users can also find San Diego trip planning guides on Tripadvisor.
Augmented Reality Travel Murals
Tripadvisor's City Murals Entice People to Sunny San Diego
Trend Themes
1. Augmented Reality City Murals - Opportunity for artists, muralists, and AR developers to create immersive street art experiences across different cities in the world.
2. Multi-city Travel Campaigns - Opportunity for tourism authorities and travel companies to promote destinations through art installations that utilize modern technology.
3. Augmented Reality Travel Guides - Opportunity for travel and tourism companies to enhance their customer experience by incorporating innovative AR technology into their trip planning guides.
Industry Implications
1. Tourism Industry - Companies and organizations in the tourism industry can create innovative experiences that attract potential customers to explore different destinations.
2. Art Industry - Artists and muralists have an opportunity to reach out to a larger audience by utilizing augmented reality technology to create immersive street art experiences.
3. Technology Industry - AR developers have an opportunity to collaborate with tourism and travel companies to create innovative augmented reality experiences that promote travel destinations.