Is it an airplane? Is it a monster? Or is it a tornado? No, it is a burning hot iron coming to flatten a city near you…
"Beware the gigantic ETA IRON flattener as it moves across Rome, Paris and Tokyo," these dystopian images seem to say. And no, these ads are not old posters from a horror movie. They are part of an ad campaign for ETA travel irons designed by Czech advertising agency: Kaspen Prague.
The idea is a fun twist on monster movies brilliantly implemented by illustrators Premek Ponahly, Daniela Horackova and Jan Turek. The executive creative director is Lester Tullett and the art direction is by Dan Kupr.
Irons as Movie Monsters
Household Items Get Hollywood Makeover
Trend Themes
1. Household Item Parody - There is potential for other household items to be reimagined in a similar way as movie monsters, creating a new market for novelty items.
2. Illustration-based Marketing - Incorporating striking, unconventional illustrations in advertising could be a way for companies to stand out and generate buzz.
3. Humorous Ad Campaigns - The success of this humorous ad campaign shows that there is a market for comedic advertising that doesn't take itself too seriously.
Industry Implications
1. Advertising - Advertising agencies could benefit from incorporating unconventional and humorous concepts into their campaigns to capture the attention of audiences.
2. Novelty Items - By creating novelty items based on common household objects, companies could tap into a niche market of consumers looking for unique and playful products.
3. Illustration and Design - The success of this campaign shows that there could be a market for illustrators and designers who specialize in creating unconventional and eye-catching imagery for advertising purposes.