These ads for the Travel Book Shop show the importance of reading about the culture of the country you are visiting--otherwise, you might end up in a funky situation.
The copy "Too late for the Travel Book Shop," is used with illustrations that show unfortunate tourism scenarios. One ad shows a guy wearing an "I Love NY" t-shirt next to a guy from the Taliban, another shows a guy unknowingly eating cat eyes in an Asian country, while a third shows a guy peeing on a religious Indian symbol (with an arrow coming at him).
The ads are pretty funny and they showcase the importance of getting a book about the place you are planning to visit.
Comic Illustrations for Tourism
Travel Book Shop Shows Importance of Reading
Trend Themes
1. Culture-specific Travel Guides - Developing travel books specific to the cultural norms and sensitivities of a particular country can disrupt the traditional travel guide industry by providing more tailored and useful information for tourists.
2. Humorous Tourism Advertising - Tourism marketing campaigns that incorporate humor and satire, like the Travel Book Shop's ads, have the potential to grab attention and create brand awareness for travel companies.
3. Ethical Tourism Education - As conscious consumerism becomes more popular, there is an opportunity for businesses to offer ethical tourism education and resources to tourists so they can make more informed decisions about their travel experiences.
Industry Implications
1. Travel Publishing - Travel publishers can create new revenue streams by offering cultural guidebooks or incorporating humor and satire into their marketing campaigns.
2. Tourism Marketing - Tourism marketers can create a unique brand identity by incorporating humor and satire into their advertising campaigns, like the Travel Book Shop, to attract attention and differentiate themselves from competitors.
3. Sustainable Tourism - Businesses that offer sustainable tourism practices can leverage this trend by providing tourists with education and resources about ethical tourism, resulting in improved brand reputation and customer loyalty.