Everything is supposed to be perfect on your wedding day—especially the bride’s dress. For the brides above, however, they seem to be having the time of their lives trashing their traditional white gowns.
The photos in the gallery were winners of the "Trash the Dress" competition hosted by the Wedding Photojournalist Association (WPJA). The organization hosts a variety of other fun contests similar to this one, but this contest is always most popular by far.
Take a look above for some impeccably timed wedding dress destruction!
Competitive Gown Destruction
Brides Get Gritty for the "Trash the Dress" Competition
Trend Themes
1. Trash the Dress - Disruptive innovation opportunity to offer unique and alternative ways for brides to express themselves by trashing their wedding dresses.
2. Photography Contests - Disruptive innovation opportunity to create online platforms or apps that host interactive and engaging photography contests for different themes and genres.
3. Alternative Wedding Experiences - Disruptive innovation opportunity to create unconventional wedding experiences that cater to couples seeking non-traditional options, such as trashing the dress competitions.
Industry Implications
1. Wedding Photography - Disruptive innovation opportunity for wedding photographers to offer additional services like organizing and documenting trash the dress competitions.
2. Event Planning - Disruptive innovation opportunity for event planners to create immersive and unique wedding experiences, including organizing and coordinating trash the dress competitions.
3. Fashion Design - Disruptive innovation opportunity for fashion designers to create wedding dresses specifically designed to withstand trashing and destruction, tapping into the trend of trash the dress competitions.