With the new Spring/Summer 2018 collection Saturdays NYC creates transport-inspired casual wear silhouettes. The men's line features contemporary styles, reverting back to historic events of the trade routes. Thereby, it bridges ancient cultures with modern streetwear. The line features sleek button-up shirts with safari-esque animal prints and traditional Kasuri tie-dyeing techniques, as well as windbreakers with mute nuances of yellow and tinted rose.
Further exploring the relationship between style and trade. A model is shot, wearing a pleated green pant, a yellow short sleeve button-up and what appears to be a white tucked-in tank top -- a fitting traditional outfit for the early 1900s man. This further reinforces the idea behind this transport-inspired casual wear collection, where every piece references itself, as well as history.
Transport-Inspired Casual Wear
Saturdays NYC's Spring/Summer 2018 References Historic Events
Trend Themes
1. Transport-inspired Fashion - Opportunity for designers to explore historical trade routes and create modern and stylish interpretations.
2. Kasuri Tie-dyeing - Opportunity for textile companies to innovate in the production of traditional fabrics and techniques.
3. Safari Animal Prints - Opportunity for fashion retailers to incorporate animal prints in contemporary and stylish ways.
Industry Implications
1. Fashion Industry - Has an opportunity to explore and incorporate historical trade routes and techniques in modern designs.
2. Textile Industry - Can innovate on traditional fabrics and techniques to create new products for the fashion industry.
3. Retail Industry - Has an opportunity to incorporate safari animal prints in contemporary and stylish ways to attract customers.