Swedish label Axel Arigato taps into tech giant Samsung for a transparent fashion editorial that builds on the narratives of modern technology and contemporary streetwear. The outcome is an alluring and daring set of photographs with Kanye collaborator Teyana Taylor and Korean model Wooseok Lee. The images reveal see-through clothing and accessories, as well as the Samsung Galaxy S9. The alluring transparent fashion editorial definitely leaves little to the imagination, as Axel Arigato and Samsung aim to artistically exhibit the "new mindset" of the tech generation.
The transparent fashion apparel is limited to 200 pieces, including a selection of footwear that is numbered on the sole. In addition, the provocative editorial calls attention to the Samsung Galaxy S9 — a design that boasts "a see-through back with co-branding."
Photo Credits: Kito Muñoz
Provocative Fully Transparent Fashion
Axel Arigato Teams Up with Samsung for an Alluring Editorial
Trend Themes
1. Transparent Fashion - The rising interest in transparent fashion creates opportunities for innovative materials and designs that blur the line between modesty and boldness.
2. Collaborative Marketing - Brands from different industries teaming up to curate unique and attention-grabbing campaigns allow unfamiliar customers and industries to tap into a new audience and impressions.
3. Tech-integrated Fashion - The influence of technology in fashion allows for exploitable market niches that combine fashion-forward tech gears which cater to a population with interests in both amenities.
Industry Implications
1. Fashion Industry - Within the fashion industry, there are various opportunities for exploration of innovative materials and designs that can push the limits and reach new demographics with provocative campaigns such as transparent fashion.
2. Technology Industry - Co-branding with other industry niche opportunities allow technology companies to seamlessly integrate their products into a wide variety of contexts, fostering customers' interests and purchasing decisions.
3. Photography Industry - As current technological trends and fashion styles continue to progress, the photography industry can expect to develop niche aesthetics inspired by industry innovations and disruptive collaborations.